Draft Kings

The problem is that the ads are trying to create a whole lot more degenerates. And I'm betting they succeed.

"Get to Draft Kings. NOW!!!"

 

The question being asked is whether 47 ad exposures to the average person every day is really more cost effective than, say, 32.

 

Exactly. Degenerates don't really have anything to do with it. I imagine I'm right in their target demo. Mid-30s, male, middle-class household. I've never placed a bet with a bookie or been to a legal sports books. I occasionally go to the track, but never bet more than $100 in a day there. I'm hardly a degenerate but I deposited $200 on Fan Duel a few months ago. I'm not sure I'd sign up today because I find the ads annoying.

 

For every customer they pick up with the deluge, how many are they potentially losing?

Is a curious player going to stay away because they are sick of seeing the ads?

 

I have no issue with the ads, I can change the channel, but as others have said, my problem is disguising the ads as content.

 

Very few, this is ridiculous.

 

Promo code: Overexposed

 

The worst is the NFL Red Zone statistical update graphics: "Julio Jones scored 33.20 points on DraftKings today"

 

What's the difference between that and every network telling you how many traditional fantasy points a player earned?

 

You just thought you saw a bunch of ads before ...

@soshnick
BREAKING: @NFLPA signs group licensing deal with @DraftKings, which will use players in ads

 

If there's one thing that's annoying as Draft Kings ads, it's the misuse of the term "breaking news."

Anyway, that just sounds lovely.

 

Football on TV has become one 4-hour commercial, with bits of game action thrown in.