The Case for Bad Coffee

The guy who wrote this knows you can get a pound of decent mid-grade coffee (Dunkin' Donuts, Starbucks, Folgers, etc.) for about $6, right?
Or, in true annoying hipster fashion, is his whole point to talk about loving instant coffee while claiming to not really love instant coffee, thus making it an ironic passion that he can deny is an ironic passion?

 

I’m trying to put together this guy’s timeline.

He studied in Italy. Worked at Starbucks in the Cincinnati area until he was 27, or so.

So, when did he get to Brooklyn, where he was still buying fancy coffee, and what was he doing for a living?

I feel like he left out a lot of the white privilege from his bio.

 

I think he was talking about comfort foods that we associate with particular people and emotions and that instant coffee has become that for him. To each his own as far as I'm concerned. I proudly drink my hazelnut coffee in the morning.

What I really love is having the included breakfast at a French hotel. They have those massive automated machines that will make you an espresso, latte, americano .... whatever you want at the push of a button. THAT is civilized.

 

I enjoy the Seattle's Best Henry's Roast or Dark Blend myself.

 

I'm drinking a pot of Joey Kramer's Rockin' & Roasting' from Guatemala. It's not that great.

 

But irony is passe. We're post-ironic now.
Sincerity is the new irony.

 

I had no idea.
I live in Central California, though, and I have not been to Brooklyn since my Aunt Nora died.
Probably around 1978. Nobody cared about Brooklyn back then.

 

I don't know if it's specifically Brooklyn cool, but it's been Miami cool for about 10 years.

Here's a Times article from 2009:

But as if proof that every humble product will eventually get its upscale rebranding, Café Bustelo is in the midst of a makeover. As with Pabst Blue Ribbon and Hush Puppies before it, Bustelo’s appeal to the hipster demographic is being seized upon by a company eager to exploit its every last drop of cool. For the last two years, Bustelo has been a fixture at parties and giveaway suites from the Winter Music Conference to Sundance to the Oscars, and the company behind it has been sending truckloads of it to 50 Cent and Perez Hilton.

Café Bustelo: Out of the Bodega and Onto the Scene

 

I use the microwave for three things:

popcorn
melting butter (usually for popcorn)
Softening a pint of ice cream, so I can eat it right away (about 15 seconds)

Those are the only approved uses.

 

Microwave popcorn is trash. Air popped is the only way to live.

 

Not to mention all the PFOA you're exposing yourself too with the microwave popcorn bags.