Sweet Jesus

Ice cream chain being boycotted for its 'totally offensive' Christianity-inspired name

Ice cream chain Sweet Jesus, which has nearly 20 locations in Canada and one in Baltimore, is popular on Instagram for its over-the-top dessert creations. But now it's facing a boycott from those who say the company's name is "totally offensive and revolting."

A recent petition demands the business change its name and its owner issue an apology for its "blasphemous" branding. On top of the name "Sweet Jesus," the chain also alludes to elements of Christianity in a few of its ice cream flavors, like "Red Rapture" and "Sweet Baby Jesus."


"They are calling our Lord a flavor of ice cream. They are making a mockery of Christian symbols. They are abusing Biblical texts," the petition reads in part.
​

I mean, they're not wrong; though, "I'd like a Sweet Baby Jesus with sprinkles" does make my pagan heart flutter.

They're lucky they're only getting hit with a petition and a boycott. If they pulled someone similar with Muslims, it would probably end differently.

 

I prefer the beer:

 

Not a big fan of porters, but I might make an exception for one brewed with KitKat.

 

I've sort of had it with organized religion, I guess. Too many people trying to force their own brands on others.

 

Isn't it pronounced Sweet Jay-sus?

 

Jesus is also a name.
In fact, toyed with that name for our twins. Name both Jesus, but pronounce one as Hispanic and one as Anglo.
Spouse did not like that idea, though.

 

How similar is this to the outrage over drawing a cartoon of Mohammed?

 

One leads to complaints and the other leads to a bombing.

 

In my mind, they're equally inane. Except I doubt armed Christians are gonna mow down people at the headquarters of "Sweet Jesus."

 

/approves

 

Yeah that was my thinking, as well. I think I was wondering how much of an overlap there is between the people who don't think drawing Mohammed is a big deal but think this is outrageous. I dunno, I may be reaching for a YF-level hypocrisy here.

But I'd definitely eat some Sweet Jesus ice cream

 

I'm spending this weekend in Baltimore and I'm sure as hell gonna track down that one U.S. parlor. I mean, they didn't go full blasphemy and name it "Holy fuck," but with a name like "Sweet Jesus," it has to be good.