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The Athletic keeps growing .......

Discussion in 'Journalism topics only' started by Fran Curci, Feb 3, 2018.

  1. Reddy235

    Reddy235 Member

    I wish I was. He's a millionaire who had the guts to try something new. And you didn't.
     
  2. JC

    JC Well-Known Member

    Welcome Dejan. Please don’t sexually harass the women here.

    Millionaire, lol.
     
    SoloFlyer and YankeeFan like this.
  3. Reddy235

    Reddy235 Member

    Are you referring to the Deadspin article that had no impact on him or the site?
     
  4. Reddy235

    Reddy235 Member

    Let's do that math on that "millionaire, lol" post. So Dejan's site has around 39,000 paid customers, at about an average of, let's be conservative here, 30 bucks a year. That's $1,170,000 per year in subscription revenue. Now, let's add in some of the publicized sponsors of the site, which if you look at it regularly, include many well-known companies, such as Curtis Pharmacy or Express Employment or Bayer. So let's be conservative here and guess that is another $500k a year, minimum. Now let's add in low overhead (no gas for trucks, just about eight writers to pay reasonable salaries to). Let's say his employee payroll is 60k per employee and throw in another 10-15k for freelancers a year. Subtract that overhead of about 400k from the $1-2 million a year he's probably, conservatively, making from revenue from the site. Not to mention what the site might be valued at in a sale. So, millionaire? Yeah, I bet he is. And you're not.
     
  5. Reddy235

    Reddy235 Member

    Add in another 20-30k a year on travel, and, yeah, he's still a millionaire and you're not.
     
  6. JC

    JC Well-Known Member

    No impact at all, just had to privatize his Twitter. Again, a millionaire? Lol.

    I’m glad you are a millionaire Dejan. Did you ever get your threesome with your wife? If not you should be able to pay for one with your millions.
     
    Sports Barf and wicked like this.
  7. Reddy235

    Reddy235 Member

    Just checked his twitter feed. It’s public
     
  8. wicked

    wicked Well-Known Member

    I don’t think Dejan is rolling in the cash, based on what he pays his people.
     
  9. cjericho

    cjericho Well-Known Member

    So they're not getting 60k a year? Then that's even more money for him.
     
  10. The Big Ragu

    The Big Ragu Moderator Staff Member

    Maybe that is why he *is* rolling in cash. (I have no clue ... making a lame joke. ... I don't know anything about the site).

    Getting back to the Athletic. ... I am not "rooting" for it to succeed. I am not rooting for it to fail, either. On balance, all things being equal, I want it to do well, because *good* local sports coverage is something I am interested in, and on top of it, they are hiring some talented people . ... many of them nice people for whom I want good things) who I'd love to see have the opportunity to do the thing they love for a viable business that gives them personal stability, and is well-run and demand drive and profitable. We'll all have to sit back and see how it goes for their sites. Right now, they are probably burning through cash, which is fine when you have just had a big capital raise. But if they have to keep borrowing, and it drags on that way, it will be a warning sign.

    If there is one thing that makes me dubious, it is the venture capital model. There has been so much stupid money chasing every idea because of a low-interest-rate / bubble environment that has built to a crescendo over the last decade, that there is no doubt in my mind that a lot of that money (which was misallocated capital spurred on by skewed incentives, same way the housing bubble came about) chased things (at higher and higher values, until it got to ridiculous territory), and it is ultimately going to be lost money. We have had a lot of ideas that would have never attracted capital in an environment not being price administered to create skewed risk profiles. And we have had some ideas that could have been viable, but availed themselves to a frenzy, in which the company's values got run up to levels that will never be able to be supported by the actual businesses in the long run. Think Uber.

    All of that is why I am generally more interested (impressed?) by companies that establish value quickly and grow (often slowly) on the actual cash flow they are able to generate once they get the business off the ground, rather than going out and raising capital. Those businesses have to prove themselves along the way.

    I don't know enough about the Athletic to comment either way. I do know that is the environment -- capital is flowing and there has been a bit of a frenzy, because the cost of borrowing has been suppressed for so long to be so cheap. So naturally I am wondering if the Athletic was being way overvalued in that last round of funding. It doesn't mean that is the case, and that those investors aren't really getting a bargain given a killer business plan. But ultimately, results will bear that out. By pointing that out, I am certainly not rooting against them, though. I am actually really interested as an outsider. It tangentially touches a type of business I used to be fascinated by and used to follow more closely.
     
    Reddy235 and Ice9 like this.
  11. MNgremlin

    MNgremlin Active Member

    In most markets, I would definitely agree. However, I think Minnesota might be an exception to the rule.

    Not saying it'll be a huge money-maker, but I think it'll be more successful in MN than it would in most other markets.
     
  12. Fredrick

    Fredrick Well-Known Member

    I feel like the only way the Athletic will fail is if like most startups, the goal secretly is to get it going, then for the owners to sell it. Once they sell it to ESPN or somebody, then the bloodletting begins just like in virtually all other media enterprises. Think about it, The Athletic currently is the only media outlet spending, not cutting. This is GREAT and Fredrick is all for that, but if The Athletic is ever sold, look out. Then the old model of cutting to bare bones will occur and it won't be pretty.
     
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