Oh, the prices are going to go up. And NBC could be held holding the bag.
Right now, CBS pays $1 billion a year.
Fox pays $1.1 billion a year.
NBC pays $950 million a year
All three expire after the 2022 season.
ESPN is paying $1.9 billion a year. Without flex. And getting the worst schedule. That expires after the 2021 season.
Who is to say ESPN/ABC/Disney won't come in and say it will pay, oh, $2.5 billion a year and snag Sunday Night Football with its flex scheduling? And put it on ABC? And get into the Super Bowl rotation? That's a modest increase for Disney. That's A LOT for NBC to match (more than double).
Fox will pay whatever it takes. So will CBS. Or will they? I think they keep their packages, especially after CBS went all-in with Romo.
How high will NBC go? And what does it get? MNF? And no Super Bowl? But the NFL will want MAJOR upgrades to the ESPN/ABC booth and production. It's horrid compared to the other three and it's not even close.
Disney has the big-boy chips in this next round of bidding. To say nothing that it won't go all in and grab the CBS or Fox daytime games and package it with the Sunday night game.
Putting out it wants Michaels/Manning, that's nice. They wanted Romo, too. Look how that turned out.
ESPN/Disney can float all the billions in the world, but they need to up their game when it comes to broadcasting/producing NFL telecasts. Because right now, they are DFL and it's not close.