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The 2021 Running NASCAR/IMSA/other racing things thread

Discussion in 'Sports and News' started by 2muchcoffeeman, Jan 30, 2021.

  1. dixiehack

    dixiehack Well-Known Member

    It’s such a minor detail in the grand scheme of things. But for a sport that is so transparently desperate to attract millennial/Gen Z fans, one of the worst things they can do is come across as phony. Those generations bail at the first whiff of corporate phoniness. And 80s style blunt force PR absolutely reeks of it.
     
    wicked likes this.
  2. maumann

    maumann Well-Known Member

    UGH! We fought this on a regular basis with NASCAR. The power tool company was founded by a man named DeWalt. The chemical company was founded by a man named duPont. However, DEWALT and DUPONT use all caps in their company logos, as does FOX. So Matt Kenseth drove the DEWALT Ford and Jeff Gordon drove the DUPONT Chevrolet. (Never mind that Chevrolet's logo is all caps, too.)

    Explaining that all caps usually refers to an acronym went right over the heads of the PR and Entry List folks at NASCAR. Or Nascar, as the New York Times and Wall Street Journal prefer.
     
    Driftwood likes this.
  3. wicked

    wicked Well-Known Member

    I didn't realize NASCAR had brought Jayski back from the scrap heap. That explains why there's no compelling rumor mongering on there anymore (that and it's all migrated to Twitter).

    Whatever happened to the Pravda News Service that they started?
     
    maumann likes this.
  4. MileHigh

    MileHigh Moderator Staff Member

    Hate seeing the all caps on FOX. Never use it.

    The Nascar by the NYT follows their style: If you sound out letters -- U.S., E.U., N.F.L., N.B.A., N.H.L -- then it's all capped with periods. If you sound it out like a word -- Nascar. It's actually a more consistent style than AP, which is not.
     
    maumann and Neutral Corner like this.
  5. Driftwood

    Driftwood Well-Known Member

    I don't remember the exact circumstances, but our news editor started giving me grief about NASCAR for some reason. (He thought we were the NY Times, so maybe that was it. I just don't remember.)
    So for about a month, on every reference I wrote National Association for Stock Car Auto Racing, and he decided NASCAR was fine.
     
    2muchcoffeeman, maumann and MileHigh like this.
  6. doctorquant

    doctorquant Well-Known Member

    Is it Scuba diving at the Times?
     
  7. MileHigh

    MileHigh Moderator Staff Member

    Doing a quick search -- yes. Scuba.
     
  8. MileHigh

    MileHigh Moderator Staff Member

    And AP is the same.

    scuba
    Lowercased acronym for self-contained underwater breathing apparatus.


    But U.S. takes periods (except in headlines). EU does not take periods.
     
  9. wicked

    wicked Well-Known Member

    I thought the AP had done away with periods on US?
     
  10. playthrough

    playthrough Moderator Staff Member

    Was equally bad when I worked at the PGA Tour -- and since they're not paying my mortgage anymore, I refuse to put "Tour" in all caps. But we had to, in every reference and even second reference. So in "Tiger had the most birdies on Tour for five straight years," Tour would be all caps. And as mentioned, there was THE PLAYERS and so many more. Why the eff is THE NORTHERN TRUST in all caps?
     
    maumann likes this.
  11. Driftwood

    Driftwood Well-Known Member

    I always refused to add in the "presented by" sponsors when covering races. It was the "Whatever 500" and that was it.
    I sure as heck didn't mention car sponsors.

    For NHRA events, I almost never used any corporate sponsor because the races had names: Thunder Valley Nationals, Southern Nationals, Gator Nationals, etc.
     
    Last edited: May 27, 2021
  12. playthrough

    playthrough Moderator Staff Member

    Didn't ESPN sometimes sell broadcast naming rights to races that were different from the actual race name? That wasn't the least bit confusing.
     
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