NCAA finally waves white flag on NIL

I still think this is going to something schools silently consider when they try to justify cutting programs. They'll cite the "cost saving" associated with whacking men's tennis and women's golf and something else, but their concern really isn't cash. Their real motive will be to thin the herd of people they have to administer or police, etc.

 

Let's make a friendly bet. I predict there will be a Title IX-related lawsuit regarding NIL-related benefits within the next year. We'll see who is right.

 

There certainly might be. It will get thrown out.

A car dealership paying a college student to do a commercial is in no way obligated to offer that job to every single college student. The college is not a part of the transaction.

 

We shall see. A gym franchise promising benefits to all the members of a university-sponsored men's team, while the women's teams get nothing, is far different than the scenario you used.

I never thought someone could win a lawsuit because they carelessly spilled coffee on themselves. But they did.

 

Is there a reason you keep referring to a paid endorsement as a “benefit”? Because that’s not what it is.

Also, google the hot coffee lawsuit.

 

No, not if they are making money off their own name. The university isn’t paying it.

 

This really doesn’t help the point you are trying to make.

 

Yeah. Coffee was hot. Juries are stupid.

 

McDonalds was serving their coffee at close to boiling despite being told repeatedly that they had to stop -- it was terribly dangerous.

An elderly woman bought coffee from McDonalds. Turns out it was close to 200 degrees, which is wildly dangerous for consumption, let alone the spill risk. She spilled it in her lap, leading to third degree burns and permanent disfigurement. At one point her thighs fused together because of the severity of the burns.

All she wanted was her medical bills covered but McDonalds refused. She sued to cover the bills; the jury added the punitive damages because McDonalds' actions were so despicably.

But yeah, "juries are stupid."

 

You didn’t read the verdict.

 

The $540K is not a private donation. It’s payment for a service being provided (the players’ endorsement of the product). A donation is a payment without the expectation that a service will be provided in exchange.

They’re also not being representatives of the institution. Some requirements are that the athlete not wear the school’s uniform while doing their endorsements. They’re being paid solely for their athletic ability.

 

The cost of student fees for athletics is worthy of debate but not really related to the topic at hand. There are many schools to choose from, public and private, where varsity sports are de-emphasized or non-existent if somebody truly has their back up about these fees (which looked at another way are really a marketing expense broken out as a line item.)