Anyone else getting tired of these headlines?

Right? If I ask Google how to make hot dogs in an air fryer, just tell me 6 minutes at 350 degrees. I don’t need the history of the hot dog, what to serve it with and what condiments to add.

 

Now they take into account more who’s linking to you and their rep. Their bots can tell if you’re just using internal links.

We use Brightedge to track this stuff and the amount of data they give us each week is massive. Who’s linking to you, where your 404s are, suggestions on optimizing each page… it’s insane. I try looking at and interpreting their numbers, and I have to stop after 10 seconds. Immediate headache.

 

As the writing has gotten shallower, the headlines pretend that you're getting more "depth."

"HOW Podunk U. destroyed State U.", not simply reporting THAT Podunk destroyed State.

Open the story, however, and it's just a run of the mill gamer. Or five "highlights" or "things we learned" from the game.

 

All of these examples remind me of someone writing:

Joe T took to Twitter, or, Bob took to social media. WTF does that even mean?

That's just lazy, meaningless writing. Figure out how to say it in a smarter way.

 

I know it was probably on the way out anyway, but I hate how bullet point stories have ruined the game story. There was a certain art to a good gamer...turning it into a mini-feature by emphasizing the key part of the game and minimizing the play-by-play by finding the quote that tied things together better than any four graphs of PBP. Oh well.