Elon Musk takes over Twitter

Ah, the par-3s

 

Elon isn't shedding any tears about Twitter going up in flames a week before the midterms.

 

I quite seriously don’t personally know somebody who is not a journalist who uses Twitter. I mean, obviously people do, but who other than @Neutral Corner? I truly wouldn’t know about most Twitter kerfuffles if not for this site, and I wouldn’t know about the rest of them without some news site reposting them as if they were news.

Disclosure: I do have a Twitter account, which I used to use as a news feed before things got stupid about seven years ago.

 

He just paid $44 billion for it. So, no.

He’s certainly happy with it being a shitty free-for-all just before the election, but in the big picture he has serious problems.

 

Thanks. He very clearly overpaid for it, and I was envisioning a scenario akin to insurance fraud or something, where if the business collapses he simply writes it off and walks away. Or declares bankruptcy, which didn’t seem to slow Trump’s rise.

 

He paid maybe three times what it's worth. Twitter is going to have a billion dollar a year debt to service. We're not talking about a company that always makes a profit, either. Elon is trying to cut his way to profitability but he's cut loose a lot of knowhow, especially in moderation. If he can't come up with a way to prove that the Twitter space is brand safe he's going to keep losing advertisers.

 

And he just fired the executive who worked directly with advertisers and had their trust.

 

I was wondering the same thing. Either that or he bought it with the intent of burning it into the ground, solely out of spite or some sense of ridding the world of its evil.

 

We've all seen this scenario in sports countless times. Super successful guy in some other business buys a franchise and stumbles into a series of disasters because he doesn't realize sports is not like his previous business and that there's a cosmically large difference between being a fan and being the owner. Musk was a Twitter fan who bought the franchise. He doesn't want to fail, he just doesn't have any idea how to succeed.

 

Never trust a man whose name sounds like a cologne.