What Happens to College Sports After the House Case is Settled

They're also looking at selling conference naming rights, as in "The Allstate Big 12 Conference".

 

Which begs the question: What will other conferences be called?
SEC: Waffle House
ACC: Bank of America
MAC: Spee Dee Muffler King

 

If the Big 12 isn’t sponsored by Dr Pepper or Bucc-ees something is seriously wrong.

 

This is Meijer erasure and I won't stand for it.

 

Can't wait until the titanic Michigan (11-0) vs. Ohio State (11-0) clash, followed by the Michigan (12-0) vs. Ohio State (11-1) clash for the B10 title, followed by a Michigan (13-1) vs. Ohio State (13-1) playoff game,

 

Can't wait until there are five undefeated teams in the conference standings and three get left out

 

It would depend on how the contract is written. Obviously a 20% stake is normally not a controlling interest. But the contract could well include clauses that give the private equity firm powers, especially if guarantees are not made. For example, if revenues fall short and the private equity firm is not receiving its guarantees the contract could allow the firm to assume control of the athletic department budget. I would think that private equity would want some protections written into the contract.

 

I kind of think this Allstate 12 is the crack in the door that eventually leads to the Walmart Razorbacks and EBSCO Crimson Tide and FedEx Tigers.

 

If the role of a university is to be an institution of higher learning which purpose should be education and research, instead of a defacto basketball and football minor league, I'm all for rooting for the SunTrust Gators or Sun Maid Raisin Bulldogs.

The business of sports should be a degree program, not a cost of doing business as a public university.