Who is the master of multi-platform media?

For my money, as polarizing as he is, it is Dan Le Batard:
— 3-hour national radio show
— 1-hour local radio show
— 30 minute TV show

And there's the occasional fill-in on PTI and, unfortunately, less-than-occasional column.

Who do you guys think truly conquer the radio/podcast-TV/video podcast-newspaper/blog, all-encompassing blog?

Also, what do you think is to be gained from delving into one medium as opposed to the other ... Specifically, if, like a columnist, you're giving your opinion on all the platforms.

EDIT: This is not just national; it includes statewide, regional and local figures.

 

Howard Stern, the King of All Media.

 

A good discussion that came out of APSE about column writing was that having a regular radio show usually hurts a columnist's columns. Being alive on more than a single medium is great, but it's probably better to really champion one and keep it as the focus. But full disclosure, two of the panelists were Bob Ryan and Bill Plaschke, and they tackle TV on a regular basis.

 

Bruce Leroy. The one and only Master.

 

Grantland-era Bill Simmons.

 

If you start doing long-ass radio shows, the caliber of writing and reporting goes way down.

There's as much good journalism going on right now as most times, but opinion-making and column writing has been struggled for some time.

 

Further: What is to be gained by your columnist hosting a 3-hour radio show? Whatever you gain, you tend to lose in terms of readers who can hear for free what they're going read later. You also lose quality.

If columnist wants the full-time radio gig, I'd say "see ya." Honestly.

 

verducci. quality across the board: magazine, web, TV commentator -- and on his own terms.

 

forgot to mention verducci's best-selling torre tome: web, magazine, TV, books. i'd call that multi-platform.

 

Yes and I don't think anyone has come close. Three podcasts a week, radio guest spots, columns, TV commentary, edited Grantland, helped produce a film series and has 4 million Twitter followers. And wrote a couple books. The guy is a friggin' workhorse.