Washington Post: "Marty Schottenheimer, NFL coach whose teams wilted in the postseason, dies at 77"

Just ... Do better. There's supposed to be a craft to it, don't just write the first jackass thing in your head in some interest of haste.

 

It reads like a joke cracked on the sports desk that someone didn’t realize wasn’t meant for print.

 

Fred Merkle’s “boner” was mentioned in the first sentence of his obit on the AP wire.

 

I wonder if Trump, when he passes, will lie in state in the Capitol Rotunda.

 

The Podunk Times would never write that. It takes the arrogance of a WP or NYT to do it.

The headline was not written carelessly. It was written to grab rage clicks.

 

On Twitter people were theorizing it was an "A-B test," though I have no idea what that means. Something to do with SEO. It's why it was changed so quickly. Again, reeks of someone well outside of the sports footprint trying to draw eyeballs to the website.

 

Just wait'll you see what The Post has in store for when Kobe Bryant dies!

 

Alma-

I don't believe that. I've worked with these millennial neckbeard 'producers' - more than I've cared to.

They want their #clicks no doubt, but rather for their own perceived cleverness than anything else.

Somebody thought this was pithy. It wasn't - it just sucked. It was bad work.

 

Yup.

Or they just give me (a former sports anchor) any of the newsy sports stories to write.

 

I shudder to think what Dan Quinn's obit will look like.