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RIP Medford Mail-Tribune

Discussion in 'Journalism topics only' started by micropolitan guy, Jan 11, 2023.

Page 4 of 5
  1. I Should Coco

    I Should Coco Well-Known Member

    That’s the biggest difference between print and broadcast revenue — the latter rakes in cash during election years, because the oldsters who watch local TV news all vote.

    Other than the occasional local school board or city council candidate, the campaign ads have vanished from most newspapers.
     
    I Should Coco, Jan 17, 2023
    #37
    maumann likes this.
  2. PCLoadLetter

    PCLoadLetter Well-Known Member

    Being in a swing state is a goldmine. It makes TV damn near unwatchable, but the ad revenue is huge.
     
    PCLoadLetter, Jan 17, 2023
    #38
    maumann, garrow, Readallover and 2 others like this.
  3. Situation

    Situation Member

    That's what Facebook ads are for.
     
    Situation, Jan 17, 2023
    #39
    LanceyHoward likes this.
  4. LanceyHoward

    LanceyHoward Well-Known Member

    Television station have stayed alive and prosperous for two reasons.

    One is that local televisions stations used to give their signal to cable for next to nothing. They have started charging the cable providers more. Now about 35-40% of revenues are from cable subscriptions. But as people pull the plug on cable those revenues will decline.

    The second is political ads. But that will slowly change. After the 2020 Congressional elections where Democrats lost seats intra party squabbling started. Democratic moderates started blaming AOC and "the Squad" for extreme positions. AOC responded that the campaigns of the moderates that lost spent far more money of local television that largely reaches a small group of older voters that still watch and not very much on Facebook, etc. that reaches younger, targeted audiences. I think AOC had a valid point and campaigns will adapt.
     
    Last edited: Jan 19, 2023
    LanceyHoward, Jan 18, 2023
    #40
    maumann, garrow and Readallover like this.
  5. Readallover

    Readallover Active Member

    Readallover, Jan 18, 2023
    #41
    maumann likes this.
  6. MileHigh

    MileHigh Moderator Staff Member

    And Nexstar, a crappily run outfit with several stations in several markets, is no longer allowing live streaming of its newscasts anymore because it cut a deal with cable/satellite companies to stay on the air and keep getting the retransmission fees. Stations can stream newscasts -- on a two-hour delay. Brilliant when a big snowstorm hit like it did today. Heard the other day folks in the Nexstar newsroom here were pissed and laid into the idiot news director, who was his usual clueless self. But Perry Sook and Nexstar are bumbling 1990s dinosaurs.
     
    MileHigh, Jan 18, 2023
    #42
  7. DanOregon

    DanOregon Well-Known Member

    DanOregon, Jan 20, 2023
    #43
    I Should Coco likes this.
  8. Editude

    Editude Active Member

    The EO media model -- like that of the Medford-adjacent Grants Pass Courier -- is to pay basically minimum wage and cycle through small staffs. Nobody really thrives in those environments.
     
    Editude, Jan 23, 2023
    #44
    2muchcoffeeman likes this.
  9. silvercharm

    silvercharm Member

    silvercharm, Jan 30, 2023
    #45
  10. I Should Coco

    I Should Coco Well-Known Member

    I Should Coco, Jan 30, 2023
    #46
    Dog8Cats likes this.
  11. wicked

    wicked Well-Known Member

    Here we go again with someone crying “fake news” and “liberal media.”
     
    wicked, Jan 30, 2023
    #47
  12. HanSenSE

    HanSenSE Well-Known Member

    HanSenSE, Apr 28, 2023
    #48
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