1. Welcome to SportsJournalists.com, a friendly forum for discussing all things sports and journalism.

    Your voice is missing! You will need to register for a free account to get access to the following site features:
    • Reply to discussions and create your own threads.
    • Access to private conversations with other members.
    • Fewer ads.

    We hope to see you as a part of our community soon!

Ad prices at newspaper websites

Discussion in 'Journalism topics only' started by Fdufta, Aug 2, 2023.

  1. Fdufta

    Fdufta Member

    Random curious conversation the wife and I just got on.... how much do banners, in-story, side rail ads cost at top newspaper/media TV websites? What is the pricing criteria? Is it by time duration or clicks/engagement?

    For example, these ads from my hometown shop below:

    Screenshot 2023-08-01 at 11.43.31 PM.png Screenshot 2023-08-01 at 11.42.57 PM.png Screenshot 2023-08-01 at 11.44.11 PM.png
     
    Fdufta, Aug 2, 2023
    #1
  2. SFIND

    SFIND Well-Known Member

    I don't know how much my chain charges. I believe almost everything sold is a web/print package. They also handle buying advertising for clients on Google and Meta.

    All of those ads in your screenshot on the Enquirer site are Google ads (arrow icon on the top right corner). All ads on this site (and many, many others) are through Google.
     
    SFIND, Aug 2, 2023
    #2
  3. MeanGreenATO

    MeanGreenATO Well-Known Member

    A fellow Enquirer sufferer! It is a terrible paper, which is unfortunate because a lot of good people work there. Pains me every time I open the e-edition.
     
    MeanGreenATO, Aug 3, 2023
    #3
Draft saved Draft deleted

Share This Page