As if we need reminding that this job used to be great

Pretty interesting interview. I remember in the 1970s seeing Carry in the city. He was a distinguished man.

http://www.jeffpearlman.com/peter-carry/

 

One nugget in there:

... "[D]uring my later years at SI (the swimsuit issue) represented some place between 15 percent and 20 percent of the magazine’s revenues ..."

And we wonder why the very concept of journalism is in such deep trouble?

Another nugget from Carry, perhaps taken a tiny bit out of context but it fits the theme: "This is a human problem, not a technical problem."

 

And good advice for editors.

 

I've read that the ad revenue number for the swimsuit issue is even higher now. Seems like it was a third of the total for SI.

I've also read that the fashion magazine the NY Times does, that one issue's ad revenue pays for the foreign bureaus and its reporting.

I'm not sure what you mean though.

Ad revenue is what keeps all publications going.

 

Well, what I meant is that for all the blood, sweat and tears the good people at SI pour into the other 50 issues, the one issue that produces a third of the annual revenue is all about boobs and butts.

Extrapolated further, it could mean that without the financial windfall of the swimsuit issue to prop up the numbers, the business model for pure, top-level sports journalism actually may have been unsustainable for a couple of decades already. We just couldn't see the truth through the fabric strained by all those nipples.

It is a comment on the public, not on the business decision to publish the swimsuit issue.

 

[/quote]

I am pretty sure I use this type of sentence structure on a regular basis.

 

I imagine it's still pretty great to be one of SI's top editors and a featured writer.

 

Likewise. Never heard anyone else advise against it.

 

Easy there, Churchill, doubt anyone is crying (much less bleeding) in the course of their work at SI.