cranberry said:
Not at all. Money talks. Withholding your dollars from enterprises with which you disagree and supporting those whose practices -- environmental, political, whatever -- you align is a very effective way to make a difference and be heard. In a post-Citizens United world in which corporations can shape and dominate political discourse through Super Pacs, it seems imperative.
This isn't Dow Chemicals making napalm or an oil company spilling its product on the Gulf Coast. They make chicken sandwiches, for crying out loud. Their CEO has a certain view on a certain social issue that in the end hurts no one. There's no evidence he or a store manager in Cairo, Ga., has fired a gay employee, not hired an employee because of sexual orientation or turned a customer away because of sexual orientation. (If they had, we would have heard the screaming). No matter how much money he contributes to an organization against the gay lifestyle, it's not going to stop a committed gay couple from getting married or having a civil union.
Geez, the depths some of you will go to get indignant is unbelievable.