Here's a look at our latest subscriber push

We are pushing our readership to view us as a news outlet, embracing our online presence, social media role and the print product.

 

My first paper was in my hometown and was The Evening Outlook. When it eventually went to mornings, it was just The Outlook. I was laid off in '95 (after 25 years), the paper folded in '98. The replacement digital version is The Lookout.

 

Here's a scorching take, one that's not intended to rip you at all, flex. The best way for any outlet to push for subscribers is by producing must-read content: Massive breaking news, big enterprise, etc. And if it isn't something that is worth reading on a regular basis, it's up to the editors to ask why.


But I like the aggressive marketing. It has to be done in today's climate.

 

Both are absolute requirements. Awesome content means nothing if nobody knows it’s there. It looks like @flexmaster33 ’s org at least understands that part.

 

Almost missed Mr. Wong's mugshot there. Because the page looked a bit pale.

 

Agreed with all this, especially big enterprise. My problem is finding the time to invest in such endeavors ... i.e. being pulled in several directions.

 

In today’s climate, it can be something that’s worth reading and yet still fail to acquire an audience.