MonsterLobster said:
Bubbler said:
Do any of you care when your order is forked up at McDonald's? I don't. It just pisses me off. Couldn't care less whether someone didn't show up for their shift, whether it was someone new working, etc.
Like many, I can be high-minded about what we do. I think it's very important.
But the bottom line is that we put out a product for public consumption. We are McDonald's to our readers. They don't care about our problems. They never will.
I tell my people that all the time. No one wants to hear a bunch of excuses when something of that magnitude is screwed up -- and I say that as someone who accidentally included the same word in a story a few years ago. I was on an unexpected early deadline, my technology failed on-site and our desk didn't read it as they normally would as a result.
In-house, it was understood that it was a perfect storm of bullshirt, though ultimately, the responsibility for typing the word was mine.
But as far as the public is concerned, you just apologize and take your lumps.
The public understands that more than a bunch of excuses they don't care about ... whether the excuses carry weight behind closed doors or not.
I've always liked this analogy, but I also wonder when is the time to say, "This is how McDonald's makes its burgers now"?
And I don't mean you say that when the order's messed up, or in this case when the word shirt is in your headline. You say it when people call to complain that patty isn't as thick, that the lettuce and tomato aren't the same quality they used to be and that we now charge for extra condiments.
This isn't totally on point but what the heck...
Personnel cuts over the last few years have forced us to stop covering certain beats.
The fans of one particular team remain pissed and let us know whenever they can in comments section on blogs and such. Several times I've engaged them and shared the grimy details in an attempt to explain to them the reasons behind the reduction in coverage to almost nothing.
They remain pissed that we don't cover their team but they've also appreciated our effort to explain why things changed. You're not going to win everyone over but I see nothing wrong with trying to explain the situation.