Academy Award winner Julia Roberts is now doing voiceovers for Nationwide Insurance. I do not get this. I'm aware that lots of celebrities do ads in other countries, etc. But Julia Roberts? Endorsing insurance? Is she trying to get back into the game? Did they just throw big bucks at her? Did she think her voice wouldn't be recognize? Did she hope it would? Does Nationwide Insurance really think people will buy their insurance if she hawks their product? Did she lose a bet? Crash her car? And I don't 't buy something like "oh, she missed the/just wanted to work" or something -- how long can it take to record a few spots? I've heard spots from lots of familiar voices: Donald Sutherland, Kiefer Sutherland, Tom Selleck ... but an Oscar winner? I can accept Lisa Kudrow and the Yoplait - at least that's a throwaway product. But insurance? Really? There is no explanation as to why this surprised me, but for some reason it did.