More Web Content for Free

So, the twice weekly paper in my neck of the woods offers their online content for free if you buy a subscription to the printed version, or you can sign up for an online subscription. They show the headlines as teases on their home page, but you can't ready anything unless you're giving them money in one of those two ways.

Seems logical to me - they have content you can't read anywhere else and they're not giving it away for free.

Then yesterday, I stumble across a site that appears to be a partnership with the major metro that owns them. A pretty big portion of their stories are on this partner site...for free? Makes no f-ing sense to me.

 

I don't think many people will pony up for an online-only subscription based on headline teases.