Henry makes a very solid point. But, I think what's being missed is what state you're talking about here. High school football in football carries such power and emotion with people that at 2 a.m., I'm short of a proper metaphor to aptly describe it.
In Texas, we start covering football before baseball season even ends. You sure as heck better know when your schools are having their spring games, or how they did in 7-on-7. Every summer, Dave Campbell's Texas Football has been published for the past 51 years, and every summer, you better buy a copy for the desk and for your bed stand.
Now as for La Marque. LM has won five state titles and made 10 state championship appearances. I had never really heard of this kid, but I only started writing a few years ago and this state is only so big. But in 2011, he was the second-leading returning rusher in Class 4A. The guy in front of him, Johnathan Gray, is headed to Texas and broke so many records last fall it almost became impossible to keep count.
Honestly in most states, I don't know if the story gets ran. But down here, you'd almost look stupid if you didn't run it somewhere. But to be honest, by the time it runs in the paper, chances are the whole city already knows about it.