Using your column to browbeat media into charity donations

[Screwball]

I am really missing something, too.

Even tongue in cheek, the premise was that Ireland didn't literally walk from Cleveland to Los Angeles, so let's donate to autism?

No, the premise was that Ireland donated to autism after he found out the distance from Cleveland to L.A. was 2,344 miles -- except that he announced he would donate $1,000 and hoped that others would donate enough to get the total to $2,344. Simers tweaked Ireland, who has a TV gig as the Lakers' sideline reporter and an L.A. drive-time radio show, for not donating $2,344.