Col. Nathan R. Jessup's point and suggestion is valid and good. It would make the story more of a full-on feature, rather than, essentially, a straight-news, extended gamer-type thing.
I've enjoyed rodeos when I've watched them, myself, but most people, including me, don't actually know that much about them, or the activities involved from the viewpoint of the competitors.
My suggestion, in order to, again, advance the story as a full-on, actual feature, would have been to add in more explanation and quoted narration of what actually happens in those action-packed seconds of activity, and how do they feel, and why do you like it, etc. What's the (adrenelin) rush? In other words, I look at that guy jumping/falling off his horse, onto a steer, and wonder, what does he feel? Does it hurt? How exactly does it feel to wrestle a steer, and how much strength (or skill) does it take to bring it down? How much does the animal fight, and what does that feel like as you're trying grab the animal, etc.Also, more specifics about the training of the horses and the relationship between horse and rider...
Familiarize people with what a rodeo actually is, and what it might feel/be like if they readers/spectators were the ones actually involved, or at least help them understand the appeal of the activity for the story subject. You know what I mean?
It would make the story more interesting, make the involvement, education and interest of the readers increase, and make people care more about the subject.