All I can say for sure is that factuality has been devalued in 24/7 sports media. If you look at the proportion of airtime and cyberspace devoted to reporting fact versus delivering opinion on ESPN, ESPN.com and ESPN Radio, it is clear that the main function of sports news is to serve as the molehill on which mountains of opinion are built. We don't have news cycles anymore. We have opinion cycles.
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"Opinion/debate will always be a key element," Williamson continued, "because it's sports, and I believe at the heart that's what people want and demand. But the question I have now is how dominant is that going to continue to be in driving the business? I don't know the answer to that, to be honest with you."
That puts the burden back on viewers and readers, who can vote with their remotes and clicks. My vote on opinion-driven journalism is in. If anyone thinks the point of this column is that we should all be nicer, that is not it. I hope ESPN hits the issues hard with reporting. Let opinion, however heated, arise from that.