From this side of the fence -- we make it a point that the local shop has art, especially at conference tournament time with the non-revenue sports. We just keep picture 1A and 1B for ourselves and are happy to share 1C et al...
For basketball, I make it a point that each player has both a head shot and a "poster" or "evergreen" action shot (picture of the player with no one else in the background) on file in case the local shop needs art or my photog doesn't show...
Now, for the time the other poster called "the 10 percent" story. What you have to keep in mind is (1) This was six years ago when I was in my first year back and only on contract after the SID quit 3 days before kickoff (2) AP still staffed/strung every DI game (3) I'm men's Basketball SID and the women's SID is a kid one year out of school and acts like it. (4) I used to string for the local shop and (5) I have to report to the marketing director, who is a cool guy but clueless about media relations. Fun times.
Especially when at 12 minutes remaining in the women's game of the DH, a full brawl breaks out, with scuffles all over the court. A real slobberknocker, as old JR would say. Except for the AP stringer, no deadline media is there. Remember that.
Everyone else is freaking. I've seen a couple of these and going "well, the night is getting interesting." The kid's in a panic and I go "Chill the f--- out, make sure no one posts on social media and write whatever the AD tells you. My game is still going to start and you're doing stats."
So my guys win by 25 and regain first place in the league. I send in my nice 300 word ditty with quotes. My friend on the desk goes "anything about the women's game you wanna tell me?"
Me: "As the men's basketball SID, I defer to my counterpart with the women's team. As one of your former writers ... 'your ass should have been here'. Tell the wife and kids hi."
So here's what the local shop had. Remember the AP stringer? Of course he filed a story about the brawl. What the local shop did since he's also one of their stringers, was slap his byline on the AP story so it looked like they had someone there. And somehow, someway, they had a really good photo that we couldn't figure out how they got at first.
The next day was fun:
1) The women's SID comes into my cubicle and goes "ESPN wants video of the fight" My response "Tell 'em you'll trade 'em for Olbermann's personnel folder, that's fair."
2) The marketing director said "it would be nice to know where that photo came from." Me: "What're you're saying is drop everything I'm doing and find out because you trust me more." "Yep." Wasn't that difficult. Went on a fan blog and found the photo, but who took it? Turns out there was this other stadium journey blogger who was in town and just happened to be in our gym. Who credentialed him? "My bad," said the women's SID.
(This is the part where I allowed myself to appreciate my friend on the desk's hustling that night. Exactly what I would have done in his case. And the photographer/blogger? His job as well. We're the ones who got in the fight.)
So I called the stadium journey blogger, who thinks me and the marketing director are going to cuss him out. I go, "chill out, what you need to do is call the editor of the local shop and make sure they pay you for that photo and give you credit, and if I were you, I'd charge a little extra for originally running your photo without your permission." The marketing director looks at me and goes "You know, you're right." (He did get a photo credit and a check)
3) Instead of using my 300-word ditty on the men's game in any shape or form, the local shop ran the AP story that included two typos, a fact error and did not mention the fact we were now in first place in the league. Now, THAT annoyed me. The stringer, another old friend, called me on his own and apologized. His copy the rest of the year was error-free. (And I encouraged him to bill the local shop for using his name. It was a nice try.)
4) The beat writer called, and after trying to justify not being there, asked me for my radio guy's cell phone because he wanted the radio guys account of the brawl (For the record, we told him and all affiliated staff not to comment on it. The radio guy did anyway.) I told him to call the station or the women's SID. "Why won't you give me the number?" "Because I'm the Men's SID and this is a women's team issue. We're on the road Saturday. You need anything for that game?" He got the point.
So the AD and the sports editor had the obligatory sit down afterwards, and it turned all right. And afterwards, my people listened to me about what the local shop needs. I won the day when said. "That's why they call it media relations...."
Hope I didn't bore you.