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The NYT and The Athletic

Discussion in 'Journalism topics only' started by Alma, Jun 17, 2022.

Page 43 of 43
  1. playthrough

    playthrough Moderator Staff Member

    I don't know if this is a doomsday thing. The Times is trying to protect its subscriber count, which it sells to advertisers, and for every $9.99 discounted rate there are still tons of people who auto-renew at full freight. So perhaps a certain number of the basement rates are built into the financials, and more importantly the customer is still in the count.
     
    playthrough, Nov 24, 2024 at 8:44 PM
    #505
  2. MTM

    MTM Well-Known Member

    That is my thought. How much does it cost to keep me as a customer? Is it better to get $10 or $20 from me than nothing? At least they can still count me.
     
    MTM, Nov 24, 2024 at 9:24 PM
    #506
    playthrough likes this.
  3. BYH 2: Electric Boogaloo

    BYH 2: Electric Boogaloo Well-Known Member

    It's not even the most desperate attempt to boost the circ numbers. I'm getting Newsday online for 25 cents. FOR SIX MONTHS.
     
    BYH 2: Electric Boogaloo, Nov 24, 2024 at 10:19 PM
    #507
  4. MeanGreenATO

    MeanGreenATO Well-Known Member

    But in an era where ad sales aren't what they used to be, is it really all that beneficial to keep a subscriber if takes an 86% price drop to prevent churn? Like, what other business operates that way?
     
    MeanGreenATO, Nov 24, 2024 at 10:24 PM
    #508
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