2009 NASCAR running thread

I did ... I went out of my way not to mention the sponsors.

Now that I own a business (on the broadcast side), I mention the title sponsors if they support us financially. Otherwise, I creatively figure out a way to not mention them.

 

We didn't use sponsor add-on names at Richmond. The Circuit City 250 presented by Funai was the Circuit City 250. But that's only because calling it "The 250" probably wouldn't work.

We used to drop sponsor names at my first paper. They're not paying the paper for advertising.

 

A few years back Fox (I think) wasn't going to say Lowe's Motor Speedway unless they got paid. Humpy brought in wreckers to tow their trucks. They said "you can't do that. we have a contract to broadcast this race."
He said, "You have a contract with NASCAR to broadcast the race. You don't have a contract to have your production trucks parked on speedway property."
They backed down.

 

Not a Humpy Wheeler fan but, if true, good for him!

 

I wonder if ESPN would take the same tack with bowl-game coverage ...

RB

 

To me, there's a huge difference between the Allstate 400 and the Southern 400 presented by Poulan.

I get dropping a "...presented by" sponsor. We'll drop the "Citi" from the Rose Bowl presented by Citi, but when the name is the Chick-fil-A Bowl, we'd be hard pressed to call it the "Bowl" or the "Atlanta Bowl" or the "Peach Bowl."

I'm sorry, but this just strikes me as especially dirty.

 

You're saying the network has the right to go out and change the name of any event it wants? That makes no sense to me.

 

Allstate should've been happy with race. No real crashes. Perhaps it should look into sponsoring Talladega.

 

Exactly,
When will newspapers start doing that? The Indy Star will cover the Brickyard 400 and the ad rep will sell space to Big Don's Radiator Service. So the event will be called the Brickyard 400, presented by Big Don's Radiator Service in every race day piece in the paper?
I don't care if it's radio, TV or newspapers. That's bullshit for advertisers who shell out a lot of money to sponors the race. They should expect a mention and NOT haver to pay an additional fee to theose covering the event.

 

On a another note:
See where NASCAR is saying Mayfield lied (shock!) in a sworn affidavit to Fed. court regarding his conversation with officials over his random drug test...
Mayfield claimed he never spoke to an official .. said the call went straight to voice mail.
NASCAR has supplied a transcript that has Mayfield talking to the official, telling her he needs to talk to his lawyer first.

Anyone still think this dude is not on drugs and it's all a big NASCAR conspiracy?

 

Sorry, no. They should not expect anything that isn't spelled out in their contract, and clearly that wasn't.

Allstate paid for advertising at the track. They didn't pay for advertising on the network. The network has paid advertisers that very likely include Allstate's competitors. Why the hell should it give free advertising to the competition of its paid advertisers?

And it's hard to argue that the network is changing the name of the event, because the name of the event is the Brickyard 400. If anything, the organizers are temporarily changing name of the event.

And it's apples and oranges to compare a live network broadcast of a NASCAR race to newspaper coverage of that race. But even so, when your paper reported the winner of the MLB All-Star MVP award, did you make sure to call it the Ted Williams Most Valuable Player Award presented by Chevrolet?