2009 NASCAR running thread

No, but you certainly use Food City 500 or Buick Open or Capital One Bowl.

 

If it has no other better-known name, sure. But if the event has a better known non-commercial name - like Brickyard 400 - you'd better make sure it's in the contract if you want it called something else.

And I don't know about Food City, but you can bet Buick and Capitol One are shelling out big money for their TV exposure during those events.

 

This Allstate sponsorship might have been known to be in the works for some time, as the guys on the IMS Radio Network were using the term "Brickyard 400" at times this weekend. At the start of the deal, they were so diligent in using the Allstate name, it was even used in retroactively naming previous Brickyard 400s (e.g., "Dale Jarrett won the 1996 Allstate 400").

IMS apparently has no plans to seek another title sponsor.

 

One problem I can see from a fan point of view with Sponsor 500 presented by other sponsor, or Sponsor 500 at the track but Another Sponsor 500 on TV. Nobody knows where the fuck anybody is racing. The hard-core will know, but as a casual fan, how are you supposed to know what race it is when you have such sponsor overload and confusion? NASCAR and the networks should just sell it as one package. However, I get the feeling they aren't because not too many companies want to pony up the asking price for the whole thing.

 

I don't think I've once used Allstate in my copy. It's the Brickyard 400 and that's recognizable enough for our readers.

 

Any idea how MRN referred to the race?

 

Never thought I'd be in the minority of thinking we should refer to things by their actual ... you know ... names.

Interesting to hear what folks are calling stadiums now, I suppose.

 

The actual name is the Brickyard 400.

 

Technically, once the sponsor pays the bills to get the name changed, the "sponsor name here" event is the correct name.

Although maybe I'll be a bastard and refer to events and stadiums by old sponsor names. Enron Field forever, baby!

 

IMS Network produced the Brickyard broadcast ... largely using a mix of their own talent with a few guys from PRN.

No idea how MRN might have referenced it on its 27 mid-week NASCAR shows.

 

When Allstate was paying to have its name there, the actual name was the Allstate 400 at the Brickyard.