Cuts coming to McClatchy papers

The other possible explanation is that's how the hed came from Lexington and the designer just used whatever web hed nonsense that was slapped on the story without bothering to rewrite.

 

This was the case when I was there three years ago. Can't imagine it has gotten any better:

--- All stories come with "online heads" that people have been told to rewrite if they are written too "online-y" for print ("Game time set for Clemson-South Carolina clash," for example). This directive is often ignored.
--- Headlines and photo captions are written BEFORE the stories go on the page. I cannot stress the stupidity of this enough. All the headline writer knows for front page stories is the position of the stories (Centerpiece, rail or bottom of page). They have a total character count for each as a guideline but have no idea exactly where words will break on a line. Different publications have slightly different column widths. Lexington has the smallest (about 8.75 picas).
--- Once the story and headline are put on a page in India, the headline writer doesn't see or touch it again. And the Indians are forbidden to change it. If you have a ton of white space on one line (or more), too bad.

 

And we wonder why companies like Boeing don’t bolt everything down properly and figure it’s the next guy’s problem. Our whole economy depends on non-existent quality control.

 

I don't know their work flow, but usually the same person writes the headline and the cutline. In this case, the cutline is correct, the head isn't.

 

Prolly Heywood Jablowme wrote that hed.

Ipsum lorum etc.