Mark Cuban: your saviour?

Boy, then Piotr would say that you were much too patient with me.

 

Because I refuse to believe in the Pew survey? I do not believe in surveys and polls. I've seen too many gannett driven readership surveys that are pure and utter bullshit. This is another reason our business is DONE, COOKED, FINISHED. Readership surveys which do not mean squat.
As far as your personal attacks, I will not respond as I have better manners than to tell somebody to get (expletive deleted).

 

Before this bad boy gets locked
Steve Klein over at Poynter weighs in
http://www.poynter.org/column.asp?id=31&aid=156269

Back to what Cuban suggested.
It isn't that bad of an idea and it isn't exactly reinventing the wheel.
Wasn't it Crown Royal that sponsored agate pages in some papers a few years back?
Anyway, Mark Cuban says that if the Dallas Morning News runs 60 columns of NBA coverage a week during the season, he would pay full rate for three full page color ads.
And still buy his regularly scheduled advertising.
That's a good deal. I don't see anything wrong with that.

The thing about people crowing over the death of print is they don't realize how much of the agenda a daily paper sets. Broadcast coverage, radio coverage.
And minor-league team owners will tell you that the best thing for attendance is having a beat writer at the paper.
Paper goes away. All that goes away. Huge, huge ripple effect.

 

You know I <3 you, shotty.

 

Wait a damn second ... you won't believe a survey that says people are getting their news off the web but you believe the industry is dead ... because of surveys.

Aye me.

 

Is this about a bicycle?

 

No, but I'm pretty sure it's Canadian.

(saviour.)

 

The big question is, why don't newspaper CEOs see that?

 

I don't think you're an idiot at all, shotglass . . .

Maybe a little reckless and a bit shortsighted, from where I sit. But not an idiot.

 

Damn, now I feel bad I penned that message to the young columnist from Joe, Drip and yourself.

OK, maybe "bad's" the wrong word. "Impish" might be better. ;D ;D ;D

 

I'll say this much: This type of topical thread may be a good place to have a beer without really having one, but having the discussion nonetheless. But anyone who thinks it makes a difference, like any prick who runs your company gives a shit about the ideas that might work, you're nuts. Not that I think you are, it's just the pipe dream mentality of belieiving these people who are ruining the business give a shit. They obviously don't. These are intellectually dishonest people who make those decisions. Those of you who are say, in your late 40s or early 50s and are hanging on the edge of wondering what the hell can you do, those of you are the ones heavy on my heart. I wish I had answers for you. Then again, I wish I could find something corrupt on newspaper owners that could send them to prison.

 

No, I think they simply don't know what to do about it, either. I mean, think about it. All the experts keep telling them that the future is something that, it turns out, apparently no one wants to pay for, readers or advertisers. A future without any revenue to speak of! And while Company A's CEO had no friggin' idea of how to make that work, he thought at least the CEO of Company B or the CEO of Company C -- his competitors -- one of them for sure would come up with an answer, someday soon, and then everyone else would just copy that model. Well, the only answer anyone's come up with is ... cut! So that's what they're all doing. And, really, if you were them, wouldn't the newsroom be the last people you'd trust to make a suggestion? All these years, you've heard people in the newsroom -- people who mostly have never sold an ad in their lives -- keep saying, "Just give the product away online and the ads will follow! Don't listen to the ad guy who says they ain't gonna buy it!" Yessireebob.