I took a couple days for the Imus stuff to take off. Give it a day or two. The ratings number have to be similar for Today and Imus.
Roker's biggest embarrassment over this is that it wasn't funny or clever... I really hate that this is what it's come to and as much as I hate to say it, I think the media is to blame for this... Jesse Jackson calling NYC "Himeytown" is 100X worse than what Imus said and is about 100,000X worse than what Roker said... I still have never gotten over the announcer who got in trouble for referring to Yao Ming as a Chinaman... This is just the pussification of this country where one stupid comment can ruin someone's life and people, especially the media seem to feed off this... It's sad...