Stay classy Arizona Republic

From a technical, ad-revenue stance: This is content that the paper/company doesn't have to pay for. It adds another x-amount of locations for run-of-site impressions to be housed. It adds more search possibilities based on topics. If the reader that is blogging is a typical or even partially-savvy blogger, they will tag the hell out of everything, which makes it more search friendly.

There's also another reason why newspaper sites will never be profitable -- the ad sales people don't want to devote the time to develop search-friendly keywords and AdWords through Google and Yahoo. They already get the purchased links and rotating ads, and they think those great, but unless they start to devote ad people to developing search-friendly keywords that they purchase from Google (which are cheap - between $.01 and $.17 for an exact search phrase), then why bother.

That's why when you search a specific topic, a Wikipedia entry is usually the first Google link. Because Wikipedia buys the search keywords ...

 

Not true. Google results are based on an algorithm unless it's a sponsored link, which is clearly labeled. The Wikipedia foundation doesn't have the kind of cash to buy ad words since the site itself has no business model that I know of.

 

ESPN is wishing they had similar video to go with the Candace Parker story. ;D

 

More douches and sluts from the Arizona Republic at Havasu this year. You can't travel with the Coyotes the whole season, but you can send staff up to get drunk with the college kids.

 

Hey, you take the perks where you can get them in this biz these days.

 

I just hope the medical plan covers STD treatment.

 

More people care about hot college girls than hockey in Arizona. ;D

 

Fuck integrity. It's suffocating us to a slow death.

Great call by the Republic. Sex = page views. If you can tie it into a news story, you win.

 

My news, my paper!!!

 

I remember in the fall looking at the Sports section of philly.com, the Inquirer/Daily News website, and two of their top three "most viewed" photo galleries were from a lingerie football game. And the galleries had several dozen photos each. The other was for a Flyers game, and had maybe five photos.

Interesting road.

 

I go to Hooters for the wings...

 

See: Back page, Toronto Sun for further examples.