The final days of McDonald's?

I heard at least 3 talking heads on TV say the same thing yesterday after they announced their earnings. Is it a novelty thing? As in, you went into McD's and got some eggs in the afternoon after they announced the all-day breakfast, just because it became an option, but are you going to keep going back for that, or will the novelty wear off? I have no idea. I haven't stepped foot in a McD's in decades.

Regardless, from the company's perspective, that was a heck of a quarter. They have spent several years, where they sheepishly were releasing earnings and trying to get through the conference call as quickly as possible. Yesterday, they were acting downright victorious. I don't know that business, but I do know that generally in business, it can be a bad idea to try to be something you're not. And I think that is what McD's fell prey to for several years. They saw these "higher end" chains selling more expensive food that is supposedly better, and McD's tried to copy. And it's just not what McD's is. I think the new CEO took a step back and took stock of what McD's actually already does well. It may not be a killer growth strategy, but it certainly stopped the bleeding for the time being. What they were doing just wasn't working.