USA Today and The Tennessean to hire "video-forward reporter" to cover Taylor Swift

The only way I can see this working is for the reporters to be embedded like war reporters in a combat area. And I'm betting that isn't happening.

 

90 percent will be scrolling social media - any actual reporting will be interviewing fans outside of shows.

 

https://nypost.com/2023/09/19/taylo...campaign=iphone_nyp&utm_source=pasteboard_app

 

Celeb worship by old media has been accelerating for a long time. Asbury PP falls all over itself for anything Springsteen since he's from that area. https://www.app.com/story/entertain...ce-springsteen-the-boss-turns-74/70921544007/

 

A look into the future for whoever gets this gig.

 

This whole Kelce thing feels orchestrated by T-Swift and her camp...a good way for her to continue to be seen. To be fair, if T-Swift somehow decided she wanted to date a schlebby married sportswriter, I'd go along with it.

 

Ms. Swift has three songs in Billboard's top 40, five albums in the top 30, and sells out more stadia than the NFL. I think she'd be able to manage without the extra spotlight.

 

Also, she’s the one person who can turn down the NFL when it begs her to play the Super Bowl … because the halftime show pays in exposure rather than cash and Taylor can get more exposure just by hanging out at a Chiefs game.

 

The impact Swift's attendance has had on the NFL is insane. Ratings, merch, and just about every other quantifiable metric have taken an uptick since Swift showed up at the game.

I'd argue a Taylor Swift reporter is more valuable to a news outlet than covering all but a handful of NFL teams.

 

In cost vs benefit terms, it might have paid off more that the NFLs international outreach games. We’ll see if it can be sustained. (No pressure, Kelce)

 

If Tay-Tay knelt for the anthem, it would cause a singularity.