What is the appeal of jobs in media relations?

I'm speaking in generalities, not necessarily to sports media relations, but last I checked, no companies or other major organizations (other than the Broncos a couple months back) are laying people (in any department) off in droves because they "must make up for revenue shortfalls." So call me naive, but job security in another field is looking better and better by the day.

 

Well, I'd have to disagree with that. A lot of times the media relations people (which is often tied into marketing in the corporate world) are viewed as overhead and non-revenue generators. So when times get lean -- and they're getting lean in more businesses every day -- that's one of the first places people look to save cash. If you have a choice of cutting expenses that are perceived as fat, rather than something in operations that hinders your ability to produce your goods, a lot of places are more than willing to do that.

Like anything, life in media relations has its ups and downs. As a wise man once told me, "In this job one day you're a hero, the next day you're a piece of shit." Thanks for the pep talk, coach.

 

they don't make all that much coin.