Athletic, Axios talking merger?

[FileNotFound]

The Athletic in the past has touted its technological prowess. How much that's worth to the Times, which I assume already has plenty of audience engagement types in the building, I don't know.

It would be a significant part of the deal, I'm guessing.

 

[Webster]

A.G. Sulzberger — "Why I bought the Athletic".

 

[JimmyHoward33]

Hockey Twitter getting defensive about sparse Devils coverage from Athletic, reminds me of some of the complaints I've seen in this thread on other NY area teams

 

[matt_garth]

NYT To Buy The Athletic for $550 Million

 

[DanielSimpsonDay]

How much went into it? $150M? Not a terrible return.

 

[FileNotFound]

Best-case scenario for all involved, I think.

 

[MeanGreenATO]

I'm not really sure how to feel about this because I think we all know what usually happens when media companies get acquired.

 

[MileHigh]

 

[The Big Ragu]

Good for them. I am sure they were hoping to get unicorn money, but if they waited much longer, the price was just going to come down, if we are really entering a rising interest rate environment.

 

[Sly]

I'm interested in seeing how many butt-hurt right-wing sports fans cancel their Athletic accounts.

 

[Regan MacNeil]

Why We're Selling The Athletic

by Adam Hansmann and Alex Mather

 

[ondeadline]

New York Times Co. Said to Have Reached Deal for The Athletic