VJ said:
It also depends on the size of the paper/section. If you have enough content to fill it like The Post does, that's one thing. But for smaller papers to use it and fill it with random wire nuggets seems pointless to me.
Yeah, there's that, too.
I just don't like the left rail on most papers, and I especially don't like the "Scoreboard" feature that's a plain ripoff of USA Today (where it actually works because USAT is a national paper. There are maybe 10-15 of those across the country, and even the LAT, DMN, AJC, etc., are becoming much less national in scope now.)
What I mean is, generally speaking, nobody's picking up a mid-sized 50K paper in SoCal or South Carolina to find out the Tigers-Indians score on the front page. It's a waste of space, especially if your paper's coverage is getting more intensely local (as more and more papers are.) It says: "We're trying to
look like we're a one-stop-shopping paper for you ... but we're not." And how could you be, if your national coverage is at least 75% wire copy? Focus on what you do best. Include the national news, of course, but keep the focus on what you do best (and that's different depending on where you're at.)
Anyway, the point is: I think most papers are well served by 2-3 good inside refers, maybe a Web refer or TV highlights and a section index. You don't need a whole broadsheet column for your rail. I like a bottom rail much better, where it might take up half the space.