We decided to A/B(/C) test it in our Southeast markets to see what the response is, given agate is what we by far get the most complaints about. (Well, agate and TV listings being messed up, which sucks more when you don't have the power to change them.) Basically, agate is mostly on a template companywide, ordered the same way. If I want NHL agate in November or December, I can't move it up in order ahead of NBA and NFL, so you have to just leave more space to run more agate, and if there's not enough space, then NHL agate won't run.
What we're trying (still in the first month) is a QR code and short link in Raleigh, short links in Charlotte and Columbia, and short link with agate (which is all a day old because of afternoon deadlines) in Rock Hill and Myrtle Beach. We wanted to see what the response from readers was in different markets with different methods.
We've received zero agate complaints (or comments) so far. What used to be weekly gripes has become silence. Now, that could mean it's working ... or it could mean readers' print interest in agate has decreased. I'd like to hope it's the former, but I can't tell you with certainty.