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I wonder at what point someone ascends to the title of Coach. Do you address coordinators as Coach? Associate coaches? Position coaches?I called him Nick a lifetime ago
He's one of the few coaches I can remember being in a press conference with and when I addressed him I said coach and not his name. I didn't even want to risk incurring his wrath because it just wasn't worth it. But in 35 years from the time I was younger than everyone I covered, to the time I was older than everyone I covered, I called them all by their first names."Hey Knight, what's up?"
Once you're a Coach, you're a Coach.
Is your name Janet? Are we to assume your name ain't baby?Can we call him Ms. Jackson if we're nasty?
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On a smaller scale, coaches call each other "Coach" so often that it's just part of the culture.