For 25 years, the Portland Trail Blazers were nearly a model franchise in the NBA. Won the title in 1977, remained serious contenders for most of the following two decades, and had a nearly unbelievable streak of consecutive sellouts (over 1,500 straight games, IIRC).
At some point, the team's management decided to begin concentrating on acquiring every borderline psychotic punk thug in the NBA, a pursuit at which they were quite successful. Resulting in, first, a catastrophically dysfunctional team on the court, and further, a spectacularly repugnant team in terms of general conduct in civilized society.
The fanbase, pushed beyond endurance, finally responded by stampeding to the exits. While for 20-25 years in a row, tickets were impossible to get, now they are impossible to give away. The team plays in front of some of the smallest crowds in the NBA.
Any coverage of the team which did not prominently feature all of these facts as context, would be delusional. There is no need for the Oregonian to be "objective."
There is no "objectivity" to be achieved here. Ownership and management are forkups. It is what it is.