MeanGreenATO
Well-Known Member
- Joined
- May 4, 2011
- Messages
- 643
Back to my point: Do either of these media personalities exist for a customer audience? If, for example, you go to ESPN, are you writing for any one particular group of people outside players, managers and other media? If you're Verlander, what is your audience outside of players?
Huh? Yes, I think that Jeff Passan provides a ton of value to readers and viewers. I'm sure Verlander does to some degree, too.
The idea that media members are faceless bylines disappeared nearly a decade ago. The reason we're talking about this is because media members are more visible now than they've ever been. The most successful sportswriters are the ones who can blend the traditional aspects of the job while also building an authentic persona that enhances coverage.