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Really, this is a question?As case was with Manziel and AP yesterday.
How would you handle it? This is a text clearly sent to you by mistake. Is it fair game to use on the record? Probably a conversation reporters should have with their editors.
On noes don't pish off the high school coachUh, wrong.
Yeah, that's fine, you go ahead and run with that on a national story. You'll be the interwebs sensation and trending on Twatter for at least 12 minutes. But try burning your local high school football coach with such a thing and see what happens. Good luck with that morons.
There is a fine line here you have to consider. How important is the story? Is it worth destroying your relationship with the coaches, players, administrators you cover? Once you burn those bridges with something like that, you're never building them back.
This is where a writer, editor and even publisher must communicate and decide what is best. It's called news judgment, and it's what few of you seem to have or understand.
Not saying you don't run it. Just saying you fully understand the repercussions if you decide to go down that road.
Burned a high school coach once. He coached a 3A football team in a southern state that had won two games in three seasons. When I put together the football preview section before the season there was a rare Thursday night game during district play. A few weeks before the game I texted him asking to verify if the game was on Thursday or Friday. Got no response. The week before I asked him over the phone if the game was on Thursday and was told he hadn't heard of a change. The Monday before the game I did my routine pregame interview and was again told the game was Friday.
On Wednesday morning, the coach called and said the game was actually Thursday. They got whipped and the band/cheerleaders didn't show up until halftime (it was an away game). I wrote a column basically saying the team shouldn't be blamed for being unprepared when the coach doesn't even know when the game is. I also mentioned a rule in the athletic association rulebook stating a school could be banned from all sports if they missed a district contest.
He hated me, so did the principal and AD. A group from the school even threatened to buy a billboard in town telling people not to read the paper. But, he was a good baseball coach so he had to get over it. The coach and AD both resigned, but stayed on as head coaches in baseball and softball.
When the new football coach/AD was hired things changed dramatically. At the first spring practice, guys I had never met came over and shook my hand to thank me. I've worked at small daily papers for 10 years in four states and he was the only guy I've come across who had such a terrible reputation in the community that you could get away with that kind of thing. But, seriously, who doesn't know when one of 10 football games in a season happens?