DanOregon
Well-Known Member
- Joined
- Apr 4, 2007
- Messages
- 45,634
Had a random thought - and wondered why the NY hockey team is called the Rangers. It has nothing to do with Central Park, but the first owner's name was Tex Rickard (also owned Madison Square Garden) and the team became know as "Tex's Rangers" before formally adopting the name.
My larger thought was this - if I'm a lawyer, I'm going around to the heirs of dozens of sportswriters and copy editors who created team identities now worth billions of dollars back when teams may not have had formal names - and don't get me started about college sports. The list is endless. And I doubt any of these sports journos received a dime for coming up with the name.
Now teams hire branding consultants for six figures, back in the day it was just trying to come up with a witty headline or turn of a phrase.
My larger thought was this - if I'm a lawyer, I'm going around to the heirs of dozens of sportswriters and copy editors who created team identities now worth billions of dollars back when teams may not have had formal names - and don't get me started about college sports. The list is endless. And I doubt any of these sports journos received a dime for coming up with the name.
Now teams hire branding consultants for six figures, back in the day it was just trying to come up with a witty headline or turn of a phrase.