Because I got all hot and bothered about it, figured I should do something to advance the conversation.
I was trying to think of different kinds of aggregation one might engage in. A lot of these obviously have a ton of overlap as well. (Numbered for reference)
- The there's-a-somewhat-unique-story-and-I-want-traffic-for-blowing-it-up story. This would be what Deadspin might do most egregiously. Lift the big chunks of the story, put their own headline on it, call it a day. We can call this always bad. (1)
- The this-is-big-news-reported-by-someone-very-big. This is often transactional. Let's use FSU as the example because of Doc's avatar. Let's say we're waiting on the Willie Taggart news. Let's say, I dunno, Bruce Feldman breaks it, and for whatever reason, confirmation isn't coming quick (maybe all my FSU sources are too loyal, maybe it's agents putting it out). On one hand, I don't have the info, so I haven't earned the payout. On the other hand, at some point, it's something my readers want to know that SI or ESPN has put it out there the coaching search is over. This could also be in realms where say Woj or Goodman traffics, maybe not something This might be the most generational, especially when it comes to posting while it's being confirmed. (2)
- The rumors-are-out-there aggregation. Bruce Feldman reports Justin Fuente is a candidate for the FSU job. Jeff Goodman reports Leonard Hamilton is looking at the Memphis job. Do you acknowledge these? Most coaches brush them off. Hopefully you have behind the scenes sourcing, which you should be using, but do you also write that this exists in the ether? (3)
- The someone-released-some-national-thing-but-there's-heavy-local-interest. Yahoo releases the FBI stuff, and Jonathan Isaac is listed. (4)
- The someone-national-talked-to-someone-important-on-my-beat. Willie Taggart talks to exclusively CBS online and delivers a lot of thoughts on some sort of important issues, like real or fake Christmas trees. (5)
- The pulling-a-detail-out-of-a-larger-story aggregation. A Wazzou fan friend gave a good example of this. SI did a great story with the family of Tyler Hilinski, whose parents also went on TV. They mentioned he had CTE. A lot of places, AP included, pulled that detail out and made that a story. (6)
-The pulling-out-something-on-the-team-I-cover-from-more-famous-outlet. ESPN grades Willie Taggart as the second-best hire of the cycle. ESPN didn't write something just about that, but that's the part FSU fans actually care about. It works with lists, random superlatives, basically repackaging someone else's filler. (NFL.com scout grades Dalvin Cook as a first rounder) (7)
-The grabbing-what-a-famous-reporter-or-expert said. This drives people on podcasts/TV/Radio bonkers. Andy Staples goes on Stew Mandel's podcast and says, "I think FSU is going to win six games." FSU writer writes top SI writer thinks FSU will barely make a bowl. This can oscillate in value/egregiousness. SEC Country was very good at taking a tweet and making a sensational headline from it. (8)
-The rounding-up-other-people's-thoughts. Similar to pulling from a team I cover, this would be like rounding up FSU's spots in bowl projections. That feels like a literal click rob, but also sort of accepted. (9)
The slightly grayer area
- The pulling-tweets-method. A friend's outlet wrote a story about a national political figure's tweet. I called it aggregation, he said it would be fine if it was a press conference, and it's the guy's account, so it should be tweeted as such. For an example, the Lt. Governor of Florida posts a video of himself doing something funny in FSU gear (10)
- The someone-important-talked-and-I-wasn't-there aggregation. This is a weird one. Let's say Willie Taggart spoke in Pensacola. Me, the FSU writer didn't drive there because they couldn't spare me for the three hours each way on a baseball night or something. But someone posts the whole video. Can I use it? Should I use it? What if he announces the starting QB is out until November. I won't be close to first, but should I ignore it? Go through the theater of confirmation? (11)
An odd case I don't know what to do with
-The this-is-a-semi-official-source aggregation. Let's say Ian Rapoport tweets Jameis Winston just signed a $18 million a year extension. That's basically the NFL announcing it laundered through a media wing. Is it something to write up? It's not something that's really ever on record. If I'm not good with his agent, just leave it be? (12)
I'm sure a few more will come to mind, but this is what came off the top of my head. I'm not condoning or arguing for or against any of these. Figured it would be good to see if any were particularly offensive or some were accepted. There's also the weird part that some things are basically no longer news if they take a couple days to confirm, which creates a terrible race to the bottom.