2-for-1 circulation?

[txsportsscribe]

don't know how long this has been going on because i rarely buy a copy of the dallas morning news in a store but came across this when i bought a sunday paper today. wasn't that long ago that the dmn went to $3 on sunday but this morning it was $5 for a package of 2 sunday papers. couldn't just buy 1 copy. supposedly you make up for the extra $2 because you get twice the coupons or you can split the cost with a neighbor.

are other papers doing this? and it seems like a bogus way to increase circulation because i can't see a whole lot of people splitting the cost so 1 person pays yet the dmn gets to count 2 papers sold.

 

[ColbertNation]

Sounds like some paste-eater's idea of how to increase revenue without actually doing anything.

 

[Football_Bat]

Awesome. One for me and one for my dog to shirt on.

 

[JakeandElwood]

What an absurdly stupid idea.

 

[GoDeacs]

$3 for the Sunday paper? Are you freakin' kidding me?

 

[PCLoadLetter]

Are you suggesting the Dallas Morning News might try to manipulate the circulation numbers? Zounds!

 

[Football_Bat]

Most people just go to the rack, put in $3 and grab as many papers as they want.

 

[Mark2010]

Most people just go to the rack, put in $3 and grab as many papers as they want.

How'd you know?

 

[Mark2010]

$3 for the Sunday paper? Are you freakin' kidding me?

Or, of course, you can read it for free on the internet and spend the $3 on a latte.

 

[lone star scribe]

Are you suggesting the Dallas Morning News might try to manipulate the circulation numbers? Zounds!

"I'm shocked -- shocked! -- to hear that manipulation of circulation numbers is going on in here!" (tipping hat to Claude Rains)

 

[Barsuk]

This is one of the dumbest ideas in a long, distinguished history of dumb ideas by newspaper publishers. Just absurd on all levels.

 

[mediaguy]

Had never heard of this before. We can't get people to buy one paper, so we're trying to get them to buy two. "Save one for later in the day!"