A circular conversation -- or, what's in your Sunday paper?

[LanceyHoward]

This conversation leads to the question, how long until newspapers only publish a hard copy on the days that they have retail inserts. I was recently in Washington and a mid-week edition of the Post only had about 10 pages of ads and I don't think any retail advertising. The 10 pages counted things like movie schedules and obituaries, items that I think the Post charges for.

 

[DanOregon]

http://www.coupons.com

 

[Mark2010]

Why should someone subscribe to the newspaper, even if they don't care for the news? Because the coupons cover the subscription costs, plus, you'll never have to buy rubber bands again.

Thus my long held assertion that people buy a paper for the coupons and classifieds and only read the news portion to fill time.

 

[Mark2010]

The people advertising this way have to figure out a way to reach their target audience. If they could bypass the middle man (newspapers) and still get a good return on their investment, newspapers would be dead tomorrow because they couldn't survive without all that revenue.