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Advance Publications Beg-a-thon

There must be a planned rotation for these beg-a-thon stories. I checked two Advance outlets today and each had a new reporter lobbying for your subscription $$$s.
 
Seems like every Tuesday they rotate the plea to a new staffer. It was Wednesday this week, I guess because of the holiday.
 
The content honcho at nj.com addresses reader complaints about the site's leftist bias and pledges to make changes, in this weeks plea for online readers to subscribe.
We want you to subscribe, but some of you called us biased. Here's what we're doing to address that.

He actually addresses some key problems in the presentation of digital news. There is no hierarchy, no sectioning, particularly in apps. Many sites take a minimum-viable-product approach and automate as many things as possible, which often negates news judgment or the distinction between news content and commentary. Will be interesting to see how he "addresses" these problems in a world of corporate-controlled presentation templates.
 
He actually addresses some key problems in the presentation of digital news. There is no hierarchy, no sectioning, particularly in apps. Many sites take a minimum-viable-product approach and automate as many things as possible, which often negates news judgment or the distinction between news content and commentary. Will be interesting to see how he "addresses" these problems in a world of corporate-controlled presentation templates.

You are right about all of that, but as you already know, the people he is trying to placate don't care about the things you are talking about.

Whatever he does, they are going to send him shirtty e-mails and say, "fake news."

That was absolute folly. Any changes he does manage to enact, aren't going to win very many people over. And I wouldn't be surprised if it has the opposite effect, with the handful of people who liked the product the way it was, not liking a different iteration.
 
He actually addresses some key problems in the presentation of digital news. There is no hierarchy, no sectioning, particularly in apps. Many sites take a minimum-viable-product approach and automate as many things as possible, which often negates news judgment or the distinction between news content and commentary. Will be interesting to see how he "addresses" these problems in a world of corporate-controlled presentation templates.

For a while we packaged stories from one section (i.e. business) on our homepage, but that didn't last long. Wonder how many readers that drives away ("another boring business story?") vs. retains.
 
I started at the S-L, writing high school/college sports, a core interest of the paper's suburban readership. But that readership was mirrored by a blander-than-bland product. The Ledger won its sole Pulitzer for reporting only a few years ago, for a story about a mostly immigrant fishing crew run over by a cargo vessel that, unfortunately, no one outside of the in-the-bag Pulitzer committee gave a shirt about.
 
Advance should use a variant of what National Geographic does with me.

1. I get a cheap - $20 or so - annual subscription.
2. Receive 9 or 10 issues. They gather dust on my desk, then get recycled unread.
3. National Geo sends out a renewal notice with a cute baby giraffe on the envelope. Or a baby panda bear. (They're almost extinct!)
4. I guilt-renew.
5. Repeat.
 

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