I think it requires different kinds of thinking in order not to become obsolete. I think the problem is most newspaper companies are making themselves that way because they aren't investing in their people and their products. There are also people out there stuck in old ways of thinking. That's what has struck me most in my time in newspapers. There are a lot of stodgy people out there - even younger people - that don't embrace new ideas and actually shun or immediately dismiss them. Sometimes, that stodgy way is a good thing. It keeps people from going too far out in the wilderness
Often, though, I see it as a large hinderance to helping make newspapers better.
Another problem is as more and more people see the newspaper situation as hopeless, they leave for more money, more security, normal hours and a more positive atmosphere. Most of these people are smart, qualified and innovative people who know they're better than the current situation. If they were at a newspaper, they would probably help make it better, but now they're gone. Newspaper companies, of course, don't care as long as the paper gets out and doesn't cost too much.
What you get in that situation is some people trying desperately to make things better but swimming in the rough seas, some executives who are thriving on the Peter Principle but are clueless and then some lifers who have nowhere else to go because they aren't good at anything else.
We all know newspapers are pushing away some of their best people and some smart, young people see the situation and don't want any part of it.
PART 2
I think the newspaper needs to become more like a magazine with more weight on features, opinion, analysis and other fun, engaging items and not necessarily the same stories as every other newspaper, which I see as a problem around my area. Two or three newspapers usually run the same story because they attend the same press conference or the same gangbang interview with a star athlete. I think people get sick of hearing/seeing the same stories on TV, internet, newspapers and radio. To me, some things just get beaten to death, and it turns people off. I would say that's the No. 1 turnoff to mainstream media is the same stories or small stories that are blown up because everyone reports it.
Your website needs to become what the daily newspaper used to be and also a place to put original fun, interactive things as well as some original content. The problem comes down for some newspapers is lack of investment. You have to hire a staff for the web. You can't just expect people to do two or three jobs (print, internet and maybe take photos) and expect them to do it well.
Sadly, this is where most newspaper companies fail or will fail. Right now, newspapers have a monopoly on one thing - local coverage. They have the name and some credibility when it comes to delivering the news, but companies can't rest on that and think everything's going to be okay. Who's to say some billionaire won't have the bright idea to start up a credible site that covers smaller towns? If that website looks better and does better stories, where would people turn? To that new website, and there goes "the brand"? There are few loyalities on the internet. People will go where they think they are getting the best information. What if ESPN decided somehow to cover high school football games. Would people go to the Podunk Daily Record or ESPN? They would go to ESPN without a doubt - if ESPN did a good enough job. The difference is ESPN has the money to do a good job. When Stephen A. Smith's radio show gets inevitably canceled, they can bust him down to covering Berwick High.
There are ways to still put what is normally in a daily newspaper in the newspaper (game stories, roundups, etc.). To me, it just has to be in a different format like a chart or a rail with other facts and figures. I think it's still important to have that stuff in the paper. It depends on a paper's situation and resources.
The game has changed. People look for information faster, and the information is out there. The one-way model of newspapers distributing information is long gone, but the struggle I think most newspaper people have is this idea of being "the paper of record."
I go back and forth on this. With the other technological innovations - radio, TV, cable, newspapers were still the record. With the internet, you can make an argument that the records or out there. For instance, I know there's a website that has every Major League boxscore for the last 50 years. There's also websites like Baseball Reference.
So this idea of being the record is a debatable one. Like I wrote, I go back and forth in my head on this.
