L
lone star scribe
Guest
Re: CJR's take on DMN cutbacks
Actually, the push to the northern suburbs was a good idea, badly executed. Circulation was surprisingly light up there, but after the DMN poured huge money, resources and staff into Plano and gave it wall-to-wall coverage, circulation didn't budge an inch.
standman said:Football_Bat said:A very informative read. The CueCat was laughable, but there was also Texas Cable News, the circulation scandal, and a very ill-timed push into the northern suburbs to cover ninth-grade volleyball.
It remains to be seen whether Quick (the free tabloid they ginned up to head off a competitor), Al Dia or Neighbors have any staying power.
But it was definitely the circulation scandal that brought the House of Belo to its knees.
I never understood the push to the northern suburbs. The folks in Plano were taking the paper already, the opportunity for new readers appeared to be in NE Tarrant. Maybe they got scared after getting their heads handed to them with the Arlington Morning News idea.
Actually, the push to the northern suburbs was a good idea, badly executed. Circulation was surprisingly light up there, but after the DMN poured huge money, resources and staff into Plano and gave it wall-to-wall coverage, circulation didn't budge an inch.