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For goodness sake, HIRE EXPERIENCED COPY EDITORS

I'll stipulate we need more copy editors; but this one's on the Web editor as well.
 
Publishers saw your request and have issued a statement in response:

"Nah."
 
Having edited copy in either sports or news since Donald Trump owned a team in the U.S. Football League, I couldn't agree more with the title!

But experienced copy editors cost too much and we're too likely to call BS on the gibberish that spews from newsroom "thought leaders."

I wonder if the person who wrote that web headline ever even worked on an honest-to-goodness copy desk.
 
I would like to interject here that racially insensitive headlines are not exactly a new thing in the newspaper world, nor are they necessarily a byproduct of corporate cost-cutting.

It was a bad headline. There have been bad headlines as long as there have been headlines.
 
If readers don't care, why tweets about the headline have hundreds of replies and RTs?

I'll bet 99 percent of the people complaining have never paid a dime for the Mercury News.

And I bet a good deal of people paying for the Mercury News didn't give a shirt.

I mean yesterday, we had what's supposed to be a reputable outlet outing, for no good reason, a bunch of Olympians. Just because.

Much of the industry is a shirt show right now.
 

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